The agency K|D of Bangkok, Thailand just made a fool out of our beloved コアラのマーチ ... It's hilarious, but this is totally straying from the brand image. I mean honestly, how did Lotte even agree to this? Where are they even running these print ads.... I don't know, it may just be me analyzing it from a Japanese market perspective, since it is a Japanese product.
"LOOK AT ME!!!" is the copy too...really?
(from ads of the world)